SEO, Web marketing, Promotion

The market-research shows:

• Information for potential clients:
  • who are your potential clients and what are their current subjective needs
  • according to what criteria are the qualities of your products and services being assessed
  • what is the most appropriate way to describe the products and services in order to achieve maximum influence
• Information for competitors:
  • who are your competitors and at which markets do they work
  • what methods do they use to win clients
  • what are their strong and weak sides

The goal is to properly define the target group at which the presentation of your products and/or services will be aimed and to choose how they will be presented in order for you to stand out before your competition.

The web site's content must be neat and tidy. The descriptive text should be comprehensive, and at the same time human-readable and convincing. Let's not forget that the information's presentation itself is a marketing instrument. The site content should give the visitor the information that he is interested in at first sight:

• What services the company offers?
• At what price and conditions?
• What are the advantages of the company compared to its competitors?

It's important that the contents of the web-site are up-to-date and that there is always something new. It is important as well to understand that the well planned contents are a very important component of the web-site which shows the company's seriousness and along with good design wins the visitor.

Remember that the content should be unique and professionally elaborated. The serious business shouldn't bare experiments.

So, you have a web site now. It looks perfect - neat and unique content, stunning effects and the most intuitive navigation since the beginning of Internet. The site presents you, your company, its products and services in the best way. But...still nobody knows about its existence. One of the most popular ways of finding information over the Internet is the use of search engines (like google.com, yahoo.com, etc.). This way of finding sites in Internet became so popular that a new "science" was born to describe it - SEO. The name is an abbreviation of Search Engine Optimization - the process of optimizing a web site so it is "search engine frendly" and easy to find. In combination with well planned promotion this technique gives astonishing results and your site becomes one of the most oftenly found sites in the field its contents are.

The SEO for web-sites includes a number of procedures:

• optimization of the sites's code
• selection of the most appropriate keywords and descriptions for the pages
• optimization of the contents
• registration of the web-site in thematical portal sites (corresponding to the content which you're introducing)
• registration of the web-site in the search engine's data base (some of them have "spiders" which periodically go through the web - they index web-sites and update their content in their data bases while for others this must be done manually.)
• participation in partner programs for banner and link exchange
• participation in payed programs for banner and link exchange
• participation in payed programs PayPerClick

The owner-companies of search engines keep in deep secret the algorythm by which they calculate the ranking of web pages and due to this reason there is no perfect formula, with the help of which our or whichever other company could make you get listed a 100% at the top of the search result pages. What we could do for you is to optimize and think through precisely the structure, contents, the way of presenting and popularizing your web-site, which would unisputably give high results and will lead you up to the top positions.

It's important to note that the process of optimization and popularizing doesn't end with the creation of the web-site and its presentation in front of the public. Constant cares are needed in order for him to be up-to-date, search engine friendly, popular, easily accessible and interesting for the visitors.

After the steps of planning the project have been covered, its realization, optimization and popularizing, the results should be observed and analysed.

First we look for the answers to the following questions:

• Who are the web-site's visitors - from which countries are they
• How did they find out about the web-site - by directly opening the web-site, by opening a link in a partner web-site, from a payed program for link and banner exchange, from a payed program in the search engine
• Which keywords did they type-in the search engine to find out about your web-site
• How long did they observe the site and which of its parts did they visit, respectively which are the most visited parts of the web-site
• Did they come back to see the site again
• In which days of the week and at what time is the web-site visited the most
• If in the web-site there is a system for registration, how many and who are the regestrated visitors grouped into gender, age, interests and social status

Respectively we expect feedback from you:

• What's the difference in your sales after the web-site has been created
• How many and what sales have you fulfiled through the web-site
• How many and what kind of people have contacted you searching for additional information or willing to have business relations with you

We guarantee that the information which we receive during the time of the monitoring stays completely confidential!

After we analyse the whole gathered information we will know whether and how successful you web-site will be from an economical point of view. Which are the most successful methods with the help of which the clients have been attracted and kept and what are the eventual things which follow to be changed and/or optimized in order to increase the number of visitors and satisfied clients.

Don't forget - the good web-site is a powerful advertising tool reaching an extremely wide audience!